
I help horsewomen who are ready to stop waiting launch a purpose-built business in 90 days so they can make real money on their own terms, leave the job that's stealing their riding time, and finally live their dream horsewoman life.
Alicia VanderGriend, PMP • E-RYT 200 & 500 • CHt
Limited spots available in Cowgirl Ignite, a 90-day coaching program.
Investment discussed on your Spark Call.

You did not get into horses to play small. You got in because this is your life and you are ready to build something real around it.
Take this quiz to find out exactly what kind of horsewoman you are, where your biggest opportunity is right now, and what your next 90 days need to look like.
The dream is closer than you think. Let's find out how close.




Mindset coaching that gets you clear on who you are, who you serve, and why you're the one to serve them.
You stop circling and step into the game with a niche, an avatar, and the belief that you're actually doing this.

The systems that turn your idea into a real business.
By the end of this step it's not an idea anymore.
It's an actual thing that runs, works, and fits your horse life.

Marketing and social media that gets you in front of the right people.
Your first client is in sight and you know exactly how to keep going after that.

Hi, I'm Alicia.
For over 25 years I turned big bold ideas into executed plans as a professional project manager. I know how to take something that lives in your head and make it real in the world. That's not a small thing. And it's exactly what I do now for horsewomen who are done waiting.
I'm the founder of Cowgirl Life Co. and the Cowgirl Coach. I'm a certified yoga instructor, an Ayurveda health coach in training at the Shakti School, and a horsewoman who has stood exactly where you are knowing what I wanted, not yet living it.
I have a master's degree in marine biodiversity, 25 years of project management, four horses, three Aussie shepherds, a husband, and millions of bees on a small ranch in Sequim, Washington. I have also broken my leg stepping off a mustang and got back in the saddle anyway. I know how to keep going.
Cowgirl Ignite is built on everything I know, the PM frameworks that get things done, the body-based practices that keep you grounded while you build, and the mindset coaching that gets you out of your own way. So the business you build actually fits the life you want.
Your horses are waiting for you to have more time. Let's build that.

Short, barn-friendly body flows that loosen tight hips, strengthen your seat, and release the tension your horse feels before you do.
These practices help your body listen, soften, and move with the kind of balance your partnership needs.

Simple, ancient wisdom made practical for a modern horsewomen.
Learn daily habits that ground your energy, calm your digestion, and bring you back into a steadier rhythm in the saddle and in your life.

Guided breathwork and quiet focus that help your nervous system settle and your confidence rise.
These short, powerful practices give you the steady presence your horse has been waiting for.

You're good at your job. Really good. But you're undervalued, under-challenged, and watching the clock because every hour at that desk is an hour you're not at the barn.
You have a business idea that won't leave you alone. You've had it for a while. You've gone down the YouTube rabbit holes, downloaded the freebies, maybe bought a course you never finished. You're not lazy. You're frozen.
You feel behind. Like everyone else already figured this out and you somehow missed the memo. You don't trust yourself to think like a business owner even though you manage a horse operation that would make most people's heads spin.
You already know how to run complicated things. You do it every day for your horses. You just haven't done it for yourself yet.




Cowgirl Ignite is your path back to a body that listens, a mind that steadies, and a horse life that feels like the partnership you've been craving.
It's a 90-day private 1:1 coaching program built around the transformation every horsewoman secretly needs: Ayurveda to restore your energy from the inside out, subconscious reprogramming to release the fear and patterns keeping you stuck, and movement to reconnect you to your body before your foot ever hits the stirrup.
This program is powerful because it finally gives you what the horse world never taught you, how to rebuild yourself from the inside out so your horse can trust the woman walking through that gate.
You need it because your horse responds to you, not your intentions… and when your body, mind, and identity are fully aligned, everything changes. The way you walk to the barn. The way you breathe before you mount. The way your horse looks at you.
Inside 90 days of working together 1:1, you will discover how to nourish, rewire, ignite, and show up with the kind of presence your horse has been waiting for.
In this program, you will learn:

Cowgirl Calm is your path back to a body that listens, a mind that steadies, and a ride that feels like the partnership you’ve been craving.
It’s the blend every horsewoman secretly needs: practical yoga to release tension, simple Ayurveda to regulate your energy, and guided meditations that settle your nervous system before you ever swing a leg over.
This course is amazing because it finally gives you what the horse world never taught you how to create calm from the inside out so your horse can trust the energy you bring.
You need it because your horse responds to you, not your intentions… and when your body and mind are aligned, the whole ride changes. Inside, you’ll discover how to soften, breathe, center, and ride with the kind of presence your horse instantly feels.
In this course, you will learn:
PLUS - Three Bonuses:
1.) Cowgirl Calm Journal
2.) Sip Your Calm Tea Recipes - teas to keep you calm
3.) Prana Cookies for you and your horse - keep your energy flowing
This is calm you can trust on the mat, in the barn, and in the saddle.



"I was on the trail having an anxiety attack, and I remembered the videos. I started to breathe. I chose to be the horsewoman my horse knows I am."
~ COWGIRL
"I finally touched my toes for the first time since starting yoga."
~ COWGIRL
"Thank you Alicia for your class. It was challenging but inspiring. I feel fantastic and did not need to do 45 min of loosing up before getting out of bed."
~YOGA STUDENT
"Thank you that was fun and helped me in my core strength and the strength in my body to be confident"
~YOGA STUDENT
New classes added weekly on YouTube


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DISCLAIMER
Every horsewoman's journey is different. Each person has unique experiences, challenges, confidence levels, and relationships with their horses. Because of this, individual results will vary from client to client.
YOUR RESULTS WILL DEPEND ON MANY FACTORS UNIQUE TO YOU, including but not limited to your personal history with horses, your willingness to do the inner work, your consistency with the practices, your physical and emotional starting point, and the effort you bring to each session.
Cowgirl Ignite is NOT a quick fix or a guaranteed outcome program. We do not make specific claims about the results you will experience in a specific timeframe. What we do believe in is showing up, doing the work, and trusting a proven method that can help you rebuild your calm, confidence, and connection with your horse.
When applied with commitment and consistency, this work can transform how you feel in the saddle, around your horses, and in your identity as a horsewoman, on your terms and at your pace.
Inside Cowgirl Ignite, Alicia will give you the tools, practices, and personalized support that have already helped horsewomen reconnect with their horses and themselves. DO NOT enroll in Cowgirl Ignite if you are not ready to be honest with yourself, do the inner work, and show up fully to the process.
This program is designed for horsewomen who are serious about finding their way back, and willing to take the steps to get there.
Starting your journey in personal growth can be hard work. Don't let anyone tell you otherwise. You are worth it! 🩷